About Anthony Stephen Mendes.
I'm a minimalist founder based in Mumbai, building Uhtend and making websites for small businesses.
Where I'm from
I was born in Assonora, Goa, in November 1996 and grew up in Mumbai. I went to St Blaise High School in Amboli and then Bhavan's College in Andheri West, before leaving college to start working.
How I got here
I started out writing product copy for Musikshack, helped customers in Soundmonk's instrument store, then wrote event listings for Paytm Insider. That led me to Kasa Kai Mumbai, where I marketed and ran more than 100 events, and into augmented reality, first with my own studio, All Seeing One, and then running operations for Oraar Studio in London.
What I'm building
Uhtend is my main focus: a subscription for events in Mumbai. One pass gets you into every event we host, with no scalpers, no platform fees and no fiddly checkout.
Hosting events and making memorable experiences brings me more joy than almost anything, so it was only right that I'd build a startup for events.
Websites for small businesses
I build interactive websites in Framer, Shopify, Next.js, Astro and WordPress, and look after them through the OnePlan, a $100/month retainer.
Minimalism is how I live
I'm a minimalist to the core: not out of laziness or elitism, but to bring clarity and cut out friction. I think about it in four spaces: digital, spatial, mental and social.
What I believe
Alongside minimalism: stoicism, because life isn't that serious and you don't need to react to everything; family first; and returning to zero. If you want to drop a habit, stop it right away instead of cutting down bit by bit.
Outside work
I collect and play Pokémon TCG, host Beyblade X tournaments and Pokémon and diecast meetups in Mumbai, and support Arsenal. I also play football, tennis, table tennis, pickleball, padel and badminton.